The Art of Engagement
A book by Fabio Viola and Vincenzo Idone Cassone edited by Hoepli, Italy.
Engagement will be the engine of the 21st century. Companies, public bodies, and non-profit organizations will have to rethink and redesign a large part of the way they relate to and involve consumers, workers, and citizens. Entire new generations of individuals have embraced video games as their primary form of entertainment: it will be increasingly necessary to redesign the various aspects of daily life to reproduce the sense of challenge, real-time feedback, reward, unpredictability, and ultimately satisfaction that is typical of the video game medium. The authors explore the intersection between game design, behavioral science, and innovation to provide keys to action for implementing the mechanics and dynamics of engagement in various contexts: finance, health, education, work, shopping, urban design, and more.