Pepe Pedraz is a prominent figure in the field of gamification in Spain. He is a writer, professor, game designer, and researcher. His most prominent field is storytelling and game interactions in different areas. He is also the founder and director of Funnynnovation Academy – a design school. Pepe Pedraz is editing his own independent role-playing games under All the Little Lights – his editorial brand. For a couple of years, Pepe Pedras has been publishing weekly on his blog “A la luz de una bombilla” his reflections on gamification, game design, and storytelling.